The 4C’s of Change Comms: Convey Clarity and Confidence in Uncertain Times

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It’s been a tumultuous year and the months ahead look to be more of the same. This quick session from a recent member roundtable arms you with a framework to help you handle upcoming change events at your organization. You’ll learn the “4 C’s of Change” firsthand from Mary Lou Panzano, former vice president of internal communications at Bayer, who has also held senior comms roles at Pfizer and Prudential. Bonus insights come courtesy of guest Alex Borchard, who is a global internal comms director at a global pharmaceutical company.

  • Mary Lou Panzano
    Founder and CEO
    Panzano Enterprises LLC