AI Certificate Course – Week 1: Strategy and Tools

Jennifer Clemente is the manager of communications at D-Wave Quantum, the world's first company to sell computers that exploit quantum effects in their operation. She's also  a former senior manager of executive communications, content and narrative at VMware. She also served as a member of the organization’s Marketing AI Council and completed the Marketing AI Institute’s Piloting AI for Marketers Program. In this role, she drew on her AI knowledge and narrative skills to craft compelling stories showcasing the organization's vision, strategy and leadership in multi-cloud computing. Before that, she served as a senior editorial strategist and creative content director at IBM during the emergence of AI and was recognized for spearheading IBM's data and AI client journey content, voice of the client video series and digital campaigns, among other key responsibilities. With experience and a degree in international journalism, she served as foreign correspondent covering the Balkan wars and specializes in corporate storytelling, strategic comms, editorial and content development, and AI strategy. She is also Jasper certified through the Jasper Academy.

Jessica Hreha is the head of marketing AI strategy and transformation at Jasper, an AI content platform that helps creators and companies expand their creative potential. She previously was the founder and leader of the Marketing AI Council and head of global integrated campaigns and content at VMware, where she led a team of high-performing content strategists, marketers and creatives to effectively plan, curate and build campaign content aligned to audience needs across the buyer journey for global execution. VMware's AI Council was established Feb 3, 2023 as a cross-functional team dedicated to educating and empowering VMware marketers to use genAI tools responsibly and effectively. She previously served as the head of global networking and network security marketing programs at VMware. Before that, she was the vice president of marketing at FiberLight and senior manager of content marketing at Spectrum Enterprise, among other key roles with Carolinas HealthCare System and Time Warner Cable. She's certified by Jasper and the Piloting AI for Marketers Series through the  Marketing AI Institute.

Bradley Taylor is the CEO of Last Rev and AnswerAI. A key player in digital marketing, content creation and generative AI, he implements groundbreaking digital marketing strategies using generative AI to foster business growth through Last Ev. Under his leadership, AnswerAI develops open-source AI platforms, enhancing task automation and AI integration into business systems, along with customizing and training AI models for organizations. Previously, as the head of growth at Optimizely, Bradley significantly improved communication and marketing strategies for top-tier brands like the New York Times, Microsoft, Apple and Priceline. He further shares his expertise and passion for generative AI through his YouTube channel, Digital @ Scale, offering valuable insights, tips and discussions on the ever-changing role of AI in the business world.