How Nissan Communicates Change in Crisis

Nissan is a member of Ragan’s Communications Leadership Council. Brian Brockman is vice president of communications, U.S. and Canada, at Nissan Motor Corporation. Appointed to the position in November, 2020, he's responsible for leading the communications function for both the U.S. and Canada markets to tell the brand's transformation story, protect company reputation and promote strong product messages to both internal and external audiences. Additionally, responsibility for INFINITI brand communications was added to his role in April, 2022. Previously, he was director of communications for Nissan Division, U.S., where he was responsible for communications efforts around Nissan's U.S. new vehicle launches, product lifecycle, vehicle safety, dealers, divisional marketing and regional operations, as well as oversight of Nissan's activations at U.S. auto shows. He began his Nissan career as a corporate communications manager for the Midwest region and served in a wide range of leadership roles within the communications function. He brings more than 20 years of corporate, product, employee communications and media relations expertise.