AI Insights: Leveraging Custom GPTs for Brand Persona Alignment and Thought Leadership

Media relations professionals are always finding new ways to improve workflows, boost brand presence, and lead in their field. Lockheed Martin is pioneering the use of AI to transform its media strategies. This session outlines how they’re developing brand personas, using AI to analyze online sentiment and messaging, and crafting custom GPTs for thought leadership. We’ll cover:

• Secure, Generative AI: How to use OpenAI’s custom GPTs to safely automate content generation tasks in your voice, generate ideas for pitches, serve as your private data scientist to crunch numbers, and create free-to-use images using the embedded Dall-E functionality.
• Executive Persona Innovation: Pushing creative boundaries with custom GPTs to reimagine content creation,  engagement strategies and establish thought leadership.
• Transcript Integration for AI Training: Integrating transcripts from tools like Otter.AI to train AI in executive voices, enabling personalized communication and connection.
• Brand Persona Alignment: Crafting brand personas to streamline communication across platforms, enhancing social media presence and press release effectiveness.
• Sentiment Analysis and Key Message Extraction: Leveraging AI to analyze online sources for sentiment and key messaging, providing actionable insights for product milestone coverage and decision-making process.