A brand voice is only as powerful as it is consistent, and that’s where composing a brand style guide comes in. In this session, we’ll explore how to compose and polish a brand style guide that maintains consistent language and messaging approaches across platforms while remaining flexible enough to meet the needs of each audience on social.
- What your brand style guide should include
- How your brand’s approach to grammar, syntax and sentence construction can mirror the way your various audiences communicate while remaining authentic and consistent to brand voice
- Examples of how certain stylistic approaches can vary depending on audience