Social Style: Design and Refine Your Brand Style Guide Across Social Platforms

A brand voice is only as powerful as it is consistent, and that’s where composing a brand style guide comes in. In this session, we’ll explore how to compose and polish a brand style guide that maintains consistent language and messaging approaches across platforms while remaining flexible enough to meet the needs of each audience on social.

You’ll learn:

  • What your brand style guide should include
  • How your brand’s approach to grammar, syntax and sentence construction can mirror the way your various audiences communicate while remaining authentic and consistent to brand voice
  • Examples of how certain stylistic approaches can vary depending on audience
  • Chelsey Louzeiro
    Internal Communications Officer and Digital Workplace Manager
    Heifer International