Crisis Preparedness: Building Reputation Resilience Before a Cyberattack

During this session you’ll understand how to craft a program of consistent, flexible and meticulously planned corporate communications engagement. Understanding that a company’s ability to recover from any type of crisis relies on the goodwill, reputation and positive relationships fostered among stakeholders prior to a crisis, you’ll learn:

  • Strategies and tactics forward-thinking companies are adopting to build brand resilience
  • How a strong reputation can help you survive a cyber crisis and minimize damage to external relationships and business value
  • Acting with openness and transparency by sharing IT policies and procedures
  • Terri Durdaller
    VP of Communications
    Lutheran Services Florida
  • Julie Joseph
    Director, IT Communications