Social media crisis management: Strategies for handling the hot seat when crisis strikes

If you’re not using listening tools to monitor your brand on social media, you won’t hear that next crisis coming. That’s as professionally risky as sticking your head in the sand in the middle of an emergency. What’s more, social listening helps you track what competitors are doing, react quickly when posts backfire, and pinpoint ways to boost, improve or save social media campaigns that are on the ropes. Sit in on this session to hear:

  • Advice for designing and deploying a social listening crisis monitoring strategy on Facebook, Twitter, LinkedIn, Instagram and beyond
  • Best ways to populate your social media channels with time-sensitive messages around cyberattacks, C-suite misdeeds and other potential crises
  • Tactics for integrating social monitoring efforts into a larger crisis plan
  • Horror stories: The do’s and don’ts on social media when a crisis hits
  • David Johnston
    Director of Social Media
    TSA