Timely and Tactful Change Communications

Internal communicators become the first line of defense when managing a crisis, especially during major news events, mergers and acquisitions, data breaches and reputational crises. In this session, three industry leaders will share how they have communicated change with strategy and sensitivity. You’ll learn:

  • Strategies for determining the appropriate time balance between announcing changes and returning to standard messages
  • How to deliver sensitive messaging to employees with relatable, empathetic messaging
  • Considerations for communicating with employees who don’t have the same access to technology or resources
  • Tips for conducting crisis scenario trainings that encourage strategic communication across your organization
  • Ways to understand when your organization should take a stand on social issues and what to do if it backfires
  • Kevin Berchou
    Head of Internal Communications
    M&T Bank
  • Michelle Delery
    Director, Corporate Communications