Rapid Response: Crisis Strategies for Communicating Change in Uncertain Times

As if you don’t have enough on your plate, today’s internal communicators must also double as crisis managers amid relentless disruptions, restructurings, security alerts and more. The good news is you don’t have to go it alone. In this session, we’ll hear from a comms leader who successfully bridges internal and external comms to quickly deliver consistent, clear and confident messaging in times of crisis. We’ll discuss:

  • Rapid response principles in the age of social impact and cultural issues: How—and when—to react in support of issues like BLM, the Roe v. Wade ruling and coming electoral divisiveness
  • What a flexible communications crisis plan looks like in today’s always-evolving hybrid workplace
  • Best tools and tactics to communicate tough, sensitive updates to a hybrid workforce—including townhalls, Slack, intranets and more
  • How to translate internal comms messaging around issues or crises into talent recruitment and retention opportunities
  • How to apply crisis lessons to your long-term communications strategy
  • James Shackelford, APR
    Head of Global Communications and Content