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Emily Inverso is senior director at Axios HQ, an internal communications platform launched by the DC-based news company Axios and then spun out as a high-growth tech startup. Emily leads a team of editors and consultants who help HQ’s customers audit and improve their communication strategy, understand and apply Smart Brevity® to make updates more engaging, and increase reader engagement. She also leads a team of content, event, and design marketers. Before Axios, Emily led brand and content strategy at AngelList Talent (now Wellfound), and she spent five-plus years at Forbes leading various newsroom, product, and business teams. Emily has a bachelor’s degree in Journalism from Kent State University and lives in Brooklyn.

Jim Ylisela is Co-founder and Senior Partner of Ragan Consulting Group. He is an award-winning veteran Chicago journalist and a former publisher of Ragan.com. He brings more than 30 years of experience in writing, editing, communications research and consulting. Ylisela has designed and organized newsrooms for many companies and organizations, including Northwestern University’s Medill School of Journalism, where he served as a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.