Write like a Journalist: Pen Powerful and Precise Prose that Pops

Compelling writing is the No. 1 skill execs seek in communicators — yet it’s also the hardest to find. In this session, discover how to boost your writing chops with proven journalistic tenets and tricks to elevate everything you pen — from press releases and social media posts to newsletters, speeches and more. You’ll learn:

  • How to apply news value principles to engage readers
  • Getting the hook right: Ideas for winning headlines, teasers and leads
  • The value of style and why it matters — both in text and presentation
  • How to use precise, plain language to improve clarity and retention
  • Now you see it: Ways to use visual verbs to give your writing punch
  • 5 easy pieces of editorial storytelling (and shortcuts for extracting them)
  • Bonus tips for balancing traditional writing with writing for SEO
  • Tyler Gray
    Editorial Director, Creative Newsroom
    Edelman Worldwide
  • Jill Stewart
    Writing Coach and Adjunct Faculty Member
    DePaul University’s College of Communication