Futureproofing Your Brand: Authentic Storytelling with AI Visuals and Video

You know AI can create powerful visuals, but are you using it effectively? As more brands race to adopt AI-content, many marcom pros are struggling to balance the “awe” factor with authenticity. AI tools like DALL-E, Sora and Adobe Firefly Video Model can help automate visual storytelling, but your content can risk feeling impersonal or worse due to the “uncanny valley,” bias and deepfakes. This session shows you how to navigate these pitfalls and harness AI’s creative potential—so your visuals resonate and remain authentic. We’ll cover:

• AI Visual Mastery: Step-by-step instruction for using AI tools like DALL-E, Sora, Synthesia, Adobe Firefly and X’s Grok-2 to create engaging video and visual content.
• Automation with Impact: Tips to automate video production with AI while maintaining storytelling quality and authenticity.
• Personalization at Scale: How AI can help you tailor visual content for diverse audiences across platforms, driving higher engagement.
• AI Risks: How to address the ethical concerns of AI visuals while retaining the human touch, including navigating bias, avoiding deep fakes and more.
• Interactive Breakout: You’ll collaborate in teams to create an AI-generated visual and share it across social media using your new AI skills.