Data-Driven Storytelling in an Age of Short Attention Spans

Trovon C. Williams is the Senior Vice President of Marketing and Communications for the National Association for the Advancement of Colored People (NAACP), where he leads the planning, development and implementation of all the association’s marketing and communications strategies, branding and public relations activities. Williams has more than 14 years of experience leading award-winning marketing, communication and brand development strategies both domestically and internationally across the technology, higher-education and government industries. Prior to joining the NAACP, Williams served as Chief Marketing Officer at Perfecta, where he led the company’s global marketing and communications efforts and brand expansion from government focus to commercial enterprise service offering. Previously, he served as the Executive Director of Marketing and Communications at the College of Southern Maryland, and before that, held senior marketing and communications roles with Iridium Communications, Citrix Systems, and the Bureau of ATF. Williams was inducted into the Hampton University Alumni Association’s “Top 40 under 40” Alumni Society in 2017. He is a member of the Forbes Communications Council, American Marketing Association and is also a proud member of Alpha Phi Alpha Fraternity, Inc.

With a career spanning public service, in-house and consulting, Matt has advised policymakers and executives on a range of matters including media relations, change management, M&A communications, crisis and issues management, and brand reputation matters. He is currently Head of Communications for Corebridge Financial, where he oversees employee communications, media relations, and social media. Matt recently served as Head of US Communications for HSBC. In this role, he was responsible for supporting the firm’s US strategy through media relations, employee communications, and social media. Prior to joining HSBC, Matt was Vice President in the Corporate Advisory and Media Relations practice at H+K Strategies where he managed key accounts and led the development and execution of strategies and campaigns designed to support clients' commercial objectives. Previously, Matt was Associate Director of Media Relations and Public Affairs at the Federal Reserve Bank of New York. He supported communications campaigns that successfully raised awareness around economic and financial issues like student debt, Dodd-Frank Act implementation, unconventional monetary policy, and small business financing. Matt earned his undergraduate degree with honors from The William Paterson University of New Jersey and completed a graduate program in Public Relations Strategy and Execution from New York University.

Tiffany Guarnaccia is the CEO of Kite Hill PR and the Founder of Communications Week. Under Tiffany’s leadership, Kite Hill has grown to become recognized as one of the top tech PR agencies in the US. Tiffany continues to set the bar high, and most recently in 2019 launched the PR Sprint™ Workflow, an agile model for the industry. Tiffany saw the need for the industry to have a larger platform to showcase innovation in communications and launched Communications Week in 2014, a global cross-industry celebration of the PR, communications, and media industries. Previously, Tiffany was at The Huffington Post as Senior Director of Communications to launch their streaming platform, HuffPost Live, and expanded her role to include PR for Huffington Post Media Group. She has held positions at companies that represented the industry’s reinvention: as the spokesperson for LimeWire in the Arista Records v. Lime Group case, and as the Director of PR and Communications for LimeWire Store, previously eMusic.