Truth Telling, Authenticity and Breakthrough Thought Leadership

CEOs and leaders are expected to be compelling communicators, sharing messages on LinkedIn and social media that elevate and reinforce their brand’s strategy. In this session, you’ll learn how to build an action plan that empowers your executives to be confident and compelling thought leaders, how to ghostwrite effectively for   them and how to identify and topics suited for your principal. Learn about:

  • Relevancy: The anatomy of a forward-looking thought leadership strategy and how to stay ahead of the curve with content that matters.
  • Platforms and channels: How to select the proper destination for each message or story.
  • Managing difficult leaders: Lessons from working with challenging CEOs and executives.
  • Misalignment: Strategies to take when your personal views conflict with your corporation’s stance.
  • Johnna Muscente
    VP, Communications and PR
    The Corcoran Group
  • Natalie Maguire
    Vice President of Communications
  • Christina Furtado
    Executive and Internal Communications Director
    Dell Inc.