Individuals
TeamsExcellent interviews don’t just happen, they take work—and placing an exec at a podium without preparation is a sure recipe for disaster. That’s why PR pros must educate, elevate and empower their organization’s more influential voices with the right media messages and delivery techniques and then deploy them across the right mediums. In this session, you’ll learn about:
- Selling Media Training: The metrics and competitive comps you need to demonstrate the value of media training to stubborn or resistant leadership.
- Building Trust: How to develop a rapport with your spokesperson, allowing you to give direct feedback—and how to make your media coaching interactive and learner-friendly.
- Interview Preparation: Techniques to prepare spokespeople for various types of engagements, from internal events and townhalls to broadcast, digital and even print interviews.
- Leveraging Thought Leadership: How executive communications can help shape the reputation of your company, articulate brand values, build community and draw interest from potential customers, partners or employees—plus, the best LinkedIn formats.
- Body Language: What to wear, how to sit and which micro-expressions to be aware of during interviews—and why you should tape your execs during coaching sessions.
- Delivering Bad News: How to prep execs to field and answer tough questions from the media, analysts and even employees—plus easy hacks to stay on message.
