Winning Hearts & Minds: Purposeful Thought Leadership in Times of Change

Nearly 90% of execs say thought leadership significantly shapes opinions of an organization — and that’s a huge opportunity for communicators in times of change. Learn how to craft clear, straightforward and transparent thought leadership content and strategies that rings as a voice of reason in the most challenging moments, including periods of restructuring, return-to-office implementation and even acquisitions. You’ll learn:

• Speaking up: How leaders can connect purpose and values to words and action in everyday business and during crises using consistent approaches and clear language.
• Training experts: Coaching leaders on when they should comment and what they could say— to align with corporate values and ethical principles.
• Channels and implementation: Tips for leveraging town halls, blogs and even LinkedIn to showcase your exec’s voice, vision and thought leadership.
• Winning  hearts and minds: Tying it all together with people-first thought leadership and communications in times of change.