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Change at Scale: Communicating Through Disruption and Uncertainty

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27 minutes June 17, 2026

Layoffs. AI affecting roles. RTO mandates. Economic uncertainty. The modern communicator must manage complexity in real time. This session provides a blueprint for internal crisis and change messaging in emotionally charged environments. Learn about: Disruption Management: Techniques for communicating transparently, consistently, and at the correct times during the initial phase of change to minimize uncertainty and anxiety.Exploration Strategies: Approaches to engage employees, including implementation of…

Layoffs. AI affecting roles. RTO mandates. Economic uncertainty. The modern communicator must manage complexity in real time. This session provides a blueprint for internal crisis and change messaging in emotionally charged environments. Learn about:

  • Disruption Management: Techniques for communicating transparently, consistently, and at the correct times during the initial phase of change to minimize uncertainty and anxiety.
  • Exploration Strategies: Approaches to engage employees, including implementation of surveys, interactive workshops, town halls and discussion panels.
  • Rebuilding Processes: Steps to restore trust and cohesion within the organization post-disruption, starting with reaffirming the company's mission and core values to realign and motivate employees.
  • Rapid-Response Templates: Internal holding statements that work, and why it's important to respond quickly, even if it is just to say details are not yet finalized.
  • Storytelling Through Change: How to communicate the organization's vision and how each employee will play a role, including highlighting training programs and career development paths that arise from the change.
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