A new CEO can cause uncertainty, internal turmoil and confusion across an organization. Employees, board members and key stakeholders all need reassurance that the organization's mission and strategy would feel consistent during the change. This case study shares the coordinated communications roadmap that welcomed a new CEO after thirty years. You'll learn about:
- Cross-Departmental Coordination: How HR, internal comms and key members built a shared roadmap to guide the transition during the first 100 days.
- Preboarding: How coordination and a careful rollout of information across town halls, emails and manager-only conversations managed expectations and delivered consistent messaging.
- Thought Leadership Outreach: How credibility and trust was built for the incoming leader through podcasts, interviews and internal speaking tours.
- Balancing Continuity with Change: How the transition was managed post-100 days, keeping employees reassured about the organization's mission and legacy while also introducing the incoming CEO's vision for the future.
