Individuals
TeamsSit back and enjoy a dynamic discussion between rising stars in the communications world as they share their unique perspectives on key trends such as the rise of social media platforms, the media they consume, the impact of activism might have on company culture, and the increasing demand for authenticity and transparency in communications.
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Celine Chai
Co-Founder / CEO
NinetyEight
Celine Chai is the Co-Founder/CEO of NinetyEight, a Gen Z marketing consultancy based out of Los Angeles. Originally from Malaysia, she considers herself a third culture kid and has lived in China, Indonesia, Malaysia and Los Angeles. In 2020, Chai graduated from Loyola Marymount University with a dual degree in Marketing & Dance. Though capable of wearing many hats, Chai specializes in account & project management, brand planning & research, and influencer marketing. On the client side, Chai spearheads the agency’s largest accounts including PepsiCo, Bumble and Meta. Her contributions towards NinetyEight has been recognized by numerous publications including BBC, Fast Company, AdAge and Fortune Magazine where she was listed as one of the “8 Up and Coming Gen Z Founders to Watch”. She also became ThinkLA’s first Gen Z board member and continues to advocate for Gen Zs in the workplace. In her spare time you might find her throwing pottery, teaching baby ballet, vibing by the ocean or trying every coffee shop in town. Combining her passion for marketing and dance, Chai hopes to inspire storytelling amongst Gen-Z.
Kenny Mintz
Communications
Gamefam
Kenny Mintz leads Communications at Gamefam, the leading metaverse media company for Gen Z and Alpha communities. As part of the senior leadership team, Kenny supports both external and internal communications programs. He drives media coverage for Gamefam around both industry trends and partnerships, working hand-in-hand on PR efforts with marquee partners including the NFL, Warner Music Group, Nickelodeon, Crunchyroll, Intuit, Mattel and more. Kenny’s efforts have led to coverage in top-tier media outlets like Fast Company, The Verge, Variety and VentureBeat, along with recognition from LinkedIn Top Startups and the Inc 5000.
Kenny Mintz previously worked at Twitter, supporting communications and executive visibility efforts around new and existing partnerships across sports, gaming, entertainment and news, as well as consumer and data storytelling across sports and gaming. He specialized in media relations, working daily with reporters and producers across national sports and business media, sports business, lifestyle, advertising/marketing and regional outlets to collaborate on story ideas and provide them with company news and unique Twitter data. At Twitter, he executed on 20+ partnership and activation announcements with the MLB, NBA, Oscars, NBC, Opendorse, DraftKings, Fox Sports, Activision Blizzard and more.
He previously worked in financial and corporate communications roles at Stanton PR and Weber Shandwick, consulting clients like Otis Elevator, Hudl, Bain Capital, Kioxia (formerly Toshiba Memory), Nestle, Qualcomm Ventures and many others. Kenny held internships with General Motors, The Madison Square Garden Company / MSG Networks, New York Cosmos and Long Island Herald.
Kenny graduated from Syracuse University with a dual degree in Public Relations and Finance. Originally from Long Island, Kenny now lives in New York City. You can find him on LinkedIn and Twitter @k_mintz1.
Auva Saghafi
Content Marketing Specialist
SXSW EDU
Auva Saghafi is the Content Marketing Specialist for SXSW EDU with over three years of experience in social media management, website content, and blogging. She graduated from Texas A&M University in 2021 with a degree in Communications and combines a deep understanding of digital marketing trends with a passion for storytelling to build strong brand identities and drive audience engagement.
