Brian Snyder, Chief Innovation Officer at Axicom and advisor for Ragan's, Center for AI Strategy, shares how AI is transforming SEO into GEO—along with ensure their brand story and key messages continue to be part of search results and discourse. He also clearly explains why GEO is a strategic initiative and not a simple tactic—one that falls under brand reputation.
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AI + SEO = GEO: AI Reputation Management Explained
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July 22, 2026
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