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Essential Prompt Frameworks for Comms: Get Better Results, Faster

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0:00 / 25 minutes
25 minutes July 22, 2026

You're not alone if you're already using AI but aren't getting consistently strong results. Vague prompts lead to generic outputs with more editing than expected. Without a clear approach, AI can feel unpredictable or underwhelming. Join us for practical prompt frameworks designed specifically for your comms work. You'll learn how to structure prompts for better clarity and control so you can move faster, reduce revisions…

You're not alone if you're already using AI but aren't getting consistently strong results. Vague prompts lead to generic outputs with more editing than expected. Without a clear approach, AI can feel unpredictable or underwhelming. Join us for practical prompt frameworks designed specifically for your comms work. You'll learn how to structure prompts for better clarity and control so you can move faster, reduce revisions and increase conversions. We'll cover:

  • Prompt Frameworks: How to structure prompts using role, task, context and format (RTCF) frameworks for clearer, more relevant outputs.
  • Output Control: Ways to guide tone, audience and channel so AI-generated content matches your comms needs.
  • Refinement Loop: Steps to iterate, edit and improve outputs without starting from scratch.
  • Real Use Cases: How to apply prompt frameworks to internal updates, exec comms, media responses and social content.
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Speakers

  • Russell Evans Head of Communications, M&T Commercial Banking
  • Brian Snyder Executive Vice President, AI Client Strategy and Implemention, Burson

Speaker Handouts

  • Essential Prompt Frameworks for Comms: Get Better Results, Faster Slides (Brian) application/pdf · 2 MB
  • Essential Prompt Frameworks for Comms: Get Better Results, Faster (Russell) application/pdf · 310 KB

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