To invigorate interest in its quarterly all-employee forums and town halls, ServiceNow looked to prime time. Their introduction of Service Now Live, a must-see event that blended humor, pop culture, employee voices and video-first storytelling, transformed "just another meeting" into a global cultural touchpoint that their employees rave about—and consistently rate as time well spent. Learn how they incorporated:
- Storytelling, Not Slides: Powerpoint updates are out; video skits, "Hot Ones" style interviews, and Weekend Update news segments are in. Here's how they entertained while delivering key messages.
- Global Scaling: Reaching employees worldwide can be a time zone and translation challenge. Here's how they managed the message, and the numbers of those who returned to watch the town hall later in the week.
- Employees at the Heart: With agendas delivering not just the C-suite and employees wanted but stories about coworkers, the comms team ensured SNL felt like a reflection of the workforce, not a broadcast at them.
- Low or No Cost Segments: While some videos stretched the budget, but others kept the spend modest using in-house talent and tools—demonstrating that fresh formats were accessible on a budget.
