Many orgs still treat their EVP like a tagline instead of a system employees can see, feel and measure. In this workshop, you'll learn how to build an EVP that moves beyond promises to proof, aligning wellbeing, growth and culture into a cohesive employee experience. Learn how programs tied to physical, emotional and financial health can reinforce your employer brand as well as boost participation, retention and engagement:
- Changing Values: How employee expectations, AI-driven job shifts and economic pressures are reshaping what talent values, and what a credible EVP must deliver now.
- EVP Architecture: How to define your core pillars, align them to business goals and design an EVP that connects culture, benefits and career growth.
- EVP Execution: Ways to activate EVP across internal and external channels, from leadership narratives and thought leadership to employee-generated content and advocacy.
- Wellness Use Cases: Examples of programs that reinforce EVP by driving participation, behavior change and belonging.
- Measurement and Optimization: How to track EVP across attraction, engagement and retention. Plus: how to refine your approach with participation data, surveys and sentiment analysis.
