The Copilot advantage for comms isn’t another collection of prompts. It’s knowing how to choose and direct the right agent, give it the context it needs and challenge its output without sacrificing the human judgment, nuance and accountability your work demands.
Whether you’re new to agents or have already experimented with using or building them, this tutorial led by Ragan Center for AI Strategy Advisor Alex Sévigny teaches you how to use Copilot agents across your everyday comms work, from research and executive briefing prep to employee announcements, leadership talking points, media Q&As and more.
You’ll get practical guidance, live examples and answers to your questions, plus a repeatable process for producing stronger AI-assisted work, spotting weak or unsupported results and confidently standing behind what you produce.
You'll learn:
- Agent Match: How to choose the right Copilot agent based on the work at hand and what each agent does best.
- Better Briefings: How to give an agent the source material, audience context, format and quality standards it needs to deliver a stronger first pass.
- Human Review: How to assess an agent’s responses for factual accuracy, audience fit, tone and alignment with your org or team’s position and POV.
- Challenge & Refine: How to question unsupported claims, fill in missing context and sharpen generic language until the response is specific, credible and usable.
- Custom Agent Prep: What to define about the use case, approved sources, guardrails and review process before building your own custom Copilot agent.
