Employer brand often begins as messaging: a set of values, a purpose statement, and a narrative about what it's like to work at an organization. But employees ultimately evaluate employer brand based on their lived experience, not the message itself.
While you can build an automated strategy for embedding your brand across earned and owned channels, AI can help you better understand how your employees connect to brand culture to cultivate a strong, personalized employee experience.
In this exclusive Ragan Learning Lab with Will Hodges, Technology Communications Leader at PwC. He shares best practices for using AI to ensure sure your external brand and internal experience align.
We cover:
- Refining employer brand assets for GEO and AI-assisted search to improve your brand reach across external stakeholder sets.
- Building employee persona-based GPTs and internal segments to guide strategic cultural decisions that make employee experience personal.
- Activating AI as a thought partner to help managers develop soft skills that help them better serve the business and effectively lead their teams.
- Brand safety tools for checking language and messaging architecture to accelerate the risk-flagging process.
