Content demands are growing, but many teams lack a clear strategy for what to create, where to focus and what's working. At the same time, AI is changing how content is discovered, summarized and surfaced through generative search. Strengthen your content strategy from the ground up by using AI. You'll learn how to audit existing content, identify gaps and plan more effectively, all while also understanding how GEO is reshaping visibility and what it means for your content moving forward. We'll cover:
- Content Audits: How to use AI to evaluate existing content, identify gaps and spot opportunities across your internal and external channels.
- Plan with Purpose: Smarter ways to build content strategies, themes and calendars aligned to audience needs and business goals.
- Audience Insights: How to use AI to uncover key questions, behaviors and information needs across internal and external audiences.
- GEO Foundations: What generative search means for communicators (yes, even internal comms teams) and simple steps to make your content more visible, useful and discoverable.
