How to Lead in GEO with New Rules and New Best Practices
AI answers are the new front door to your brand. More journalists, customers and stakeholders now turn first to ChatGPT, Gemini, Perplexity and Google AI overviews to size up your org, leaders and services. The answers they see are already shaping your reputation before anyone reaches your website.
In this interactive virtual workshop, you'll learn what's new in Generative Engine Optimization (GEO), why it's critical now and how comms, PR and marketing teams can improve AI visibility across earned, owned, social and third-party sources.
You'll get new ideas, live examples and practical guidance for running an AI Answer Audit, spotting citation gaps and identifying content fixes that boost discoverability, accuracy and trust. Bring your GEO questions and leave prepared to become the go-to GEO leader on your team.
You'll Learn:
- AI Reputation: How to spot where AI answers are already shaping your reputation across brand, product, issue, executive and category searches.
- Answer Audits: How to compare what ChatGPT, Gemini, Perplexity, Microsoft Copilot/Bing and Google AI Overviews say about your org and then identify gaps, citations and inaccuracies.
- Source Signals: How to identify which earned, owned, social and third-party sources influence AI visibility, including trade media, newsroom pages, Wikipedia, Reddit, Quora, LinkedIn, YouTube and more.
- Content Fixes: How to structure newsroom content, press releases, FAQs, executive POVs, issue statements and repurposed internal comms for stronger AI discoverability.
- GEO Leadership: How to bring new ideas, sharper questions and practical next steps back to your comms, PR, digital or marketing team.
