Brand newsrooms are becoming a major source of AI generated answers, underscoring how this owned media strategy is more important than ever. Learn how you can build a data-informed newsroom that can successfully feed AI models while strengthening credibility and influence across the media and other key stakeholders.
Watch this for an exclusive Ragan Learning Lab with Michael Stern, Founder and CEO of Headstart. He shares how a brand was able to improve their visibility in AI searches using the newsroom as well as how sources can be used as metrics to track brand presence.
We Covered:
- Owned to Earned: How a database of owned articles becomes a rich source for both LLMs and overworked reporters hunting for a quick story.
- Rewriting the Algorithm: How GenAI and answer engines pull from brand-owned content, not just press releases, and why an updated newsroom strategy is critical in 2026.
- Authority as Armor: How owned media boosts credibility both journalists and AI systems alike, plus how to optimize it for visibility and voice.
- Newsroom ROI: How to translate newsroom successes into business terms and the KPIs your execs will love.
