Yahoo has existed through nearly every era of the internet, from the rise of search and email to today's AI-powered transformation of discovery, media and audience behavior. In this fireside chat, Yahoo's CCO shares what it takes to lead comms for a tech brand navigating constant reinvention. You'll learn:
- What communicators can learn from Yahoo's push to reclaim relevance through products like Scout, its AI-powered answer engine.
- How comms must earn a seat at the table, including helping to shape campaigns and product positioning.
- The strategy behind Yahoo's viral "Touch Grass" keyboard activation and what it taught the company about authenticity, risk-taking and modern brand voice.
- How Yahoo's comms team is approaching GEO and LLM visibility, including auditing how AI platforms describe the brand, adapting messaging strategies and measuring success.
- How the company is building internal AI workflows, custom tools and communications-focused innovation practice.
