If you've tried to "customize" AI by just prompting harder, you've likely hit a wall. The real change happens when you move from prompting to building. That means creating AI assistants that actually understand your team, your content and your workflows. Discover how to build custom GPTs using tools like ChatGPT (Projects/GPTs) or Copilot Studio. You'll also see how other teams already using them to streamline PR and comms work. We'll cover:
- Platform Setup: How to build in ChatGPT (Custom GPTs/Projects) vs. Copilot Studio—and what each is best for in a comms environment.
- Instruction Design: How to write system instructions that lock in role, tone, guardrails and use cases.
- Knowledge Uploads: Ways to structure and upload style guides, messaging docs, FAQs and past content so your GPT actually "knows" your org.
- Case Studies: See two to three custom GPTs in action, including a media list builder, press release generator and monitoring assistant, and hear what improved (speed, quality, consistency and results).
