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Your Employees Are Gold — Turn Your Workforce Into Your Most Powerful Content Engine

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0:00 / 30 minutes
30 minutes August 5, 2026

Your employees carry the institutional knowledge, the lived experience and the stories that define what it actually feels like to work at your company. But most organizations still rely on top-down comms to tell that story for them. This session explores how leading enterprises are using video to give employees a voice at scale, strengthen culture and turn everyday moments into the connective tissue of…

Your employees carry the institutional knowledge, the lived experience and the stories that define what it actually feels like to work at your company. But most organizations still rely on top-down comms to tell that story for them. This session explores how leading enterprises are using video to give employees a voice at scale, strengthen culture and turn everyday moments into the connective tissue of the employee experience.

  • The mindset shift that turns reluctant employees into confident creators.
  • The difference between handing someone a phone and actually preparing them.
  • How to go from a pilot program to a company-wide content movement.
  • Why most employee video programs die in the shared drive.
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Speakers

  • Amer Tadayon Founder & CEO, Lucihub
  • Lexie Feterl Communications Strategist, Storyteller and Creative Director
  • Chris Zona Sr. Director of Business & Internal Communications, Reynolds American

Speaker Handouts

  • Your Employees Are Gold — Turn Your Workforce Into Your Most Powerful Content Engine Slides application/pdf · 2 MB

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