Individuals
TeamsWith the creator economy expanding, the definition of influencers is evolving to include everything from college athletes under NIL policies to virtual influencers powered by AI. Join us for a fireside chat with Nicole Dye-Anderson, Senior Vice President and Head of Media Relations, Experiential and Influencer Strategy at Wells Fargo, as she shares insights on how to leverage a diverse array of influencers, from celebrities to media personalities, to enhance your communication strategies. Dye-Anderson will discuss the importance of authenticity, the changing role of media influencers, and how traditional KPIs are being redefined to measure success in today’s digital landscape. You’ll learn best practices related to mitigating influencer backlash, the strategic conversations held at the outset of partnerships, and how aligning goals and objectives early can mitigate potential issues, both internally and externally.
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Justin Joffe
Editorial Director and Editor-in-Chief
Ragan Communications
Justin Joffe is the Editorial Director and Editor-in-Chief at Ragan Communications where he oversees the editorial strategy for Ragan across brands and products. In addition to his editorial duties, Joffe also advises the programming team on best-in-class conferences, webinars and workshops during a time of unprecedented change in the way that communicators and marketers learn and meet. He is also a freelance journalist and communications writer specializing in the arts and culture, media and technology, and ad tech beats. Before joining the Ragan team, Joffe worked for Muck Rack, PR News, and The Observer. Additionally, his writing has appeared in several publications including Vulture, Newsweek, Vice, Relix, Flaunt, and many more. You can find him on X @joffaloff.
Nicole Dye-Anderson
VP, Head of Partner Media Relations
Barclays
Nicole Dye-Anderson currently serves as Vice President, Head of Partnership Media Relations for Barclays’ Cards and Payments division, supporting the company’s partner brands. She oversees media relations for some of the country’s most successful travel, entertainment and retail institutions including Uber, American Airlines, JetBlue, the National Football League, Wyndham, Upromise, Hawaiian Airlines and Frontier Airlines, to name a few. Beyond her role in media relations, Nicole is passionate for diversity, equity and inclusion and is a local, national, and now global champion in the fight to end racism and increase opportunities for underrepresented communities. For years Nicole has been leading the U.S. charge on DE&I for Barclays as a founding member of the Black Professionals Forum (BPF) employee network. She has taken on additional responsibilities as Deputy Lead of Communications for Barclays’ Global Race at Work Taskforce. Under her leadership, Nicole has created, defined and executed internal and external campaigns, while driving leadership participation in key events that advance the agenda on DE&I and position Barclays as an industry leader. With two decades of experience under her belt, Nicole displays strategic thinking, media savvy and a commitment to excellence. She specializes in influencer marketing, data-driven PR planning, media relations, media training, event coordination and social media marketing.
