Shaping Change Comms: Smart Strategies to Break Through the Noise

Employees can feel anxious by change and informative updates on acquisitions, layoffs, return to office, major news events, leadership or technology changes, and so much more. That’s why it’s crucial for organizations to be prepared to communicate strategically and sensitively to ensure business continuity and shape a positive experience for all stakeholders. Learn firsthand from three industry leaders about:

  • Change comms frameworks: How to evolve your existing playbook, conduct market research and competitor analysis, develop content and creative assets, and implement, measure, and refine your strategy.
  • Authentic messaging: How to thoughtfully deliver information around sensitive topics and cascade messaging to people managers to do the same.
  • Internal cheerleaders: Building ambassador programs to champion critical messages.
  • Surprising change agents: How out-of-the-box techniques like infusing humor or even creating fun videos can help keep engagement and spirits high (and when it can’t).
  • Jim Ylisela
    Co-Founder and Senior Partner
    Ragan Consulting Group
  • Anita Guerrero
    Vice President, Corporate Communications & Brand Management
    Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago
  • Ashlee V. Davidson
    Vice President, Communications
    Lockheed Martin Missiles and Fire Control
  • Steve Cody