What’s Next in Measurement

A global communications agency veteran, Chintimini brings nearly twenty-five years of experience in public relations, communications marketing strategy, global collaboration, branding, crisis communications and visual storytelling. She is charged with leading company-wide integrated communications for all of Bozzuto’s divisions, and is responsible for communications and public relations strategy, crisis management, corporate social responsibility and executive visibility, as well as the development and execution of a consistent message and voice for the Bozzuto brand. Previously she served as a vice president at Edelman, where she envisioned and built an integrated team of creative producers and technical project managers for the DC digital practice, leading content strategy for companies like J&J, Samsung and HP. Additionally, she served as DC Ambassador for GWEN (Global Women’s Executive Network) where she advanced key initiatives for women at Edelman. Chintimini began her agency career at Ogilvy Public Relations Worldwide after having worked for several years in the radio and non-profit worlds. She is a founding member of CHIEF, the only private membership network focused on connecting and supporting women executive leaders.

Andrew Bates is the director of enterprise data strategy at AARP, where he's responsible for developing and managing programs to help its many groups use business intelligence better. He's currently focused on the deployment of a big-data initiative that will connect AARP's many technologies and systems, enabling the organization to better measure the effectiveness of its marketing efforts and improve the experience of its members. For 20 years, he has developed winning marketing strategies and multichannel attribution models for organizations, including Navy Federal Credit Union, DuPont, American Cancer Society and Rosetta Stone.

Mary Beth McCloy is the director of corporate communications at Goddard Systems, LLC, the franchisor of The Goddard School®. McCloy leads internal communication and public relations strategy and execution in support of Goddard Systems and the more than 600 independently owned Goddard Schools across the country. In this role, she provides strategic communication counsel to executives and leads a team responsible for championing the Goddard story to engage internal audiences and protect the reputation of the brand. McCloy has served in several corporate communication leadership roles throughout her 17-year career in healthcare, the nuclear energy industry and various small non-profits. She formerly served as regional director of communications for Trinity Health Mid-Atlantic healthcare system, responsible for internal communication, media relations and brand management across five acute-care hospitals and associated physician practices. McCloy holds a master’s degree in public relations and mass communications from Kent State University and a bachelor’s degree in journalism from Ohio University. She resides in the greater Philadelphia area with her husband and two young children and enjoys playing Gaelic football in her limited free time.