Measurement Keys to the C-suite: Track Outcomes and Present Results Your Execs Will Love

Execs are demanding greater accountability from communications — and expect to see clear, compelling metrics that showcase improving results, reputation and ROI for your efforts. The pressure is real — but the good news is you’re not alone. Join this panel for a breakdown of the top measurement challenges facing your peers and how they’re solving for them. You’ll learn:

  • How to use the Barcelona Principles 3.0 to guide your measurement
  • How to give execs what they want: Realistic reputation, trust and ROI metrics
  • Digging into the data: How to extract actionable insights from the KPIs you pull
  • Tech must-haves: What others are using to set goals, track results and gather their data, including AMEC’s online Integrated Evaluation Framework
  • Tina McCorkindale
    President and CEO
    Institute for Public Relations