Data-Driven Measurement: Quantify and Improve Internal Comms Impact

To thrive in the age of data-driven decision making, internal communicators must develop a deep understanding of metrics and analytics to successfully monitor and improve their programs. This workshop will help you unlock your inner data-scientist and quantify the impact of your internal comms initiatives on key business outcomes. You’ll not only learn to report on and improve your results—but also position yourself as a strategic partner in driving organizational success while staying ahead of the analytics curve. We’ll cover:

• Identifying Best Tools: Recommended measurement tools internal communicators can’t do without and which they can ditch.
• Measurement Framework: How to create a comprehensive measurement framework that integrates qualitative and quantitative data to measure and improve engagement, retention, reputation and other internal comms priorities.
• Powering Up with AI: How to integrate cutting-edge tools like AI for rapid data analysis and uncovering actionable insights.
• Analyzing KPIs: The metrics most essential to internal comms, including social media analytics, how to define bespoke KPIs for your team’s needs and how to build measurement dashboards that reflect your unique organizational goals.
• Crafting Data Narratives: How to employ data storytelling to share your wins and progress with execs—plus how to equip managers with the skills they need to convey these insights to their teams effectively.
• Trending Forward: Emerging trends in internal comms measurement and the potential of AI to revolutionize the field.