Individuals
TeamsSay goodbye to “blah” results and hello to “ta-da!” by learning how to get more out of measurement data to transform your internal comms strategy. In this workshop, you’ll discover a better measurement framework, the latest tools and the essential KPIs you need to set up smart goals for your team, track the right outputs and share successes with execs in the language of ROI and revenue. Join if you want to boost your budget and elevate your comms from lackluster to spectacular. Together we’ll cover:
- What the C-suite expects: Results from the latest HarrisX/Ragan CEO-Communicators survey outlining what execs want from communicators, including the outcomes they value most.
- What’s wrong with traditional internal measurement: Why data and analytics based on pulse surveys and other traditional-yet-limited methods don’t tell the whole story.
- A smarter measurement framework: How to launch a more robust measurement program based on both quantitative and qualitative inputs — so you can tie outputs to strategic goals and wider impacts, including shifting public perception.
- Essential KPIs: Examples of how to track quantitative KPIs like page visits, email/CT rates and even intranet read receipts — plus how to correlate them to engagement, retention, satisfaction and productivity.
- A custom KPI index: How to use these insights to craft a new KPI scorecard tailored to your organization’s sector, mission and business goals — plus how to translate your KPIs to ROI.
- Sample dashboards: Case studies in what’s working and what’s not to present your results to teams and execs alike — including examples of successful measurement dashboards.
- New tools and tech: A better toolbox to gather internal comms data, including how to run your data through AI to quickly analyze and act on top findings.
