Individuals
TeamsSuccessfully measuring your efforts lets you showcase the depth and impact of your hard work—so you can pinpoint new opportunities, improve your messaging strategies and even increase your budget. Yet too many in media relations rely on outdated measurement methods and vanity metrics that fail to integrate paid, earned, shared, owned and social media efforts (PESO)—and therefore struggle to be seen as strategic advisors to leadership. Join three panelists as they break down how they’re making informed, data-driven decisions grounded in evidence—so they can prove their value to the bottom line and improve their PESO performance. We’ll uncover:
- KPIs Execs Expect: The quantitative and qualitative measurements that leadership most wants to see—from competitive benchmarking against positive coverage to share of voice, website traffic, social media sentiment and even leads/sales growth.
- Paid Media Impact: How to measure the direct impact of paid advertising on brand awareness, how it can effectively supplement media placement and organic reach, and how to determine the most cost-effective budget allocation plans.
- Earned Media Analytics: Essential analytics tools to measure the impact of media coverage, plus: how to quickly analyze KPIs like EMV to make data-driven recommendations for improvements.
- Shared Media Strategies: How to evaluate the effectiveness of your social media campaigns—plus, how to track media coverage’s impact on social.
- Owned Media Optimization: New ways to monitor and adjust the value of your organization’s original content across your websites, blogs and online newsrooms.
- Telling the Story: Techniques to present your measurement successes in a way that execs will understand—plus the infographics, dashboards and tools that make it seamless.
- Benchmarking Best Practices: Real-world examples of how other teams are using measurement to elevate their media relations strategies.
The PESO Model© was created by Spin Sucks
