Manage Up with Metrics: Tools to Showcase PR and Marketing ROI to Leadership

Marketing and comms pros are constantly pressured to prove they’re moving the needle—especially during election years and times of economic uncertainty. This session will explore how both functions can proactively implement a data-driven measurement program that showcases to execs the symbiotic relationship between PR’s reputation management capabilities, social media’s top-of-funnel prowess and marketing’s bottom-line impact. You’ll learn:

• Foundations: The KPIs every marcom pro must deliver for social media success.
• Data-driven strategy: How to set clear, measurable objectives so every campaign maps directly to business goals.
• Tools and AI: The best low-cost and AI tools to collect and correlate your results.
• Dashboards and analysis: How to gather, display and present your metrics to leaders with a compelling narrative that speaks their language.
• The bottom line: How to show that you’re growing the business through your marketing and communications functions (so you get the budget you need).