In this lesson, Volkswagen Content Studio lead Patrick Pho shares Volkswagen of America's strategy for defining and measuring success on social media. You will learn how to: Map your social KPIs to a funnel that moves audiences from awareness to loyalty along the social user journey.Apply the principles of historical benchmarking to your social strategy.Identify the elements of an actionable social dashboard informed by Volkswagen's…
In this lesson, Volkswagen Content Studio lead Patrick Pho shares Volkswagen of America's strategy for defining and measuring success on social media.
You will learn how to:
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