The Future of Data and Analysis: You Must Make the Time

Allison Carter has built her career around content in all its forms. She cut her teeth during the early days of social media, helping small businesses create and execute content strategies across platforms. After a brief stint as an advertising copywriter with companies including Microsoft and Chase, she joined her hometown newspaper, the Indianapolis Star. Over seven years she worked as a social media producer, a trending content writer, and in her happiest roles, as an editor to talented reporters and photographers, helping figure out what audiences really want to read and keeping the legacy paper’s digital strategies sharp. She played a small role in the 2020 Pulitzer Prize-winning story “Mauled.” She joined Ragan in 2022 and currently works as executive editor for PR Daily. She lives in Indianapolis.

Katherine Bell is senior director of Internal Communications and Employee Engagement for American Water, the largest investor-owned U.S. water and wastewater utility company.  In this role, Katherine provides proactive and strategic internal communications counsel at the corporate level for the CEO, senior vice presidents and state presidents.  She is responsible for coordinating and advancing an integrated and aligned internal communications strategy across the business while assessing and managing resource deployment, overseeing budget management and ensuring the accountability and accomplishment of American Water’s internal communication objectives companywide.

Sukhi Sahni is Senior Director in External Communications at Capital One. Is this role, she focuses on consumer card PR. A storyteller at heart, she's passionate about building integrated communications strategies that move audiences to action and help brands to connect one to one with their customers. A trained broadcast journalist with international experience in television production and reporting, she's also an accomplished marketing and communications strategist with more than 19 years of corporate, government and nonprofit experience.

As president of MWW, Bret Werner oversees all practice groups and geographical markets to ensure best-in-class client service and integrated creative strategy. He has spent the last five years at the agency implementing an insights-driven approach to creating earned-worthy content that moves the needle for businesses across all sectors, with specialized brand-building expertise in the food and beverage, sports and entertainment and alcohol categories for brands including Barefoot, Under Armour, Subway Restaurants, MET-Rx and Vitaminwater. He has earned campaign recognition from top industry award programs and has been recognized for noteworthy contributions to his organizations, clients and industry at large as a 40 Under 40 winner by PRWeek as well as named to the magazine’s Global Powerbook 500 list. Werner’s experience as a senior executive in the industry has won his agency the PRWeek Agency of the Year title in their category size three different times.