‘Seize the Day’ When Monitoring Crises on Social Media

Amid the whirlwind changes of a 24/7 news cycle awash in post-pandemic health guidelines, vaccine regulations, civil unrest and more, your social team must agree on a consistent, tiered crisis monitoring strategy that starts with listening and escalates responses as needed. In this session, we’ll explore how social teams can respond to unique brand and industry crises, along with national crisis, in order to calm audiences and deepen trust. You’ll learn:

  • Tips for crafting social holding statements in anticipation of likely crises
  • Do’s and Don’ts on social media when a crisis hits
  • How to design and deploy a social listening strategy on Facebook, Twitter, LinkedIn, Instagram and beyond
  • Ways to deploy your social media channels with time-sensitive messaging around cyber attacks
  • Tactics for measuring your social monitoring efforts as part of a larger crisis plan
  • Ian Suarez
    Social Media Manager
    Visit Orlando
  • Susan Chang
    Head of Social Media
  • Aleksandra Kuzmanovic
    Social Media Manager
    World Health Organization (WHO)
  • Kena Lewis
    Director of public affairs and media relations
    Orlando Health