Create an Effective and Engaging Social Media Response to COVID-19

Social media is a critical tool for informing audiences and connecting people in a time of crisis and constant breaking news. Breaking through to customers and other stakeholders is no easy task in such a crowded environment—especially one where misinformation can spread like wildfire.You’ll hear how they’re successfully navigating the post-pandemic social media landscape, delivering timely and relevant content that keeps their audiences informed of crucial information, garners support for their mission and builds a sense of community in a trying time.

Discover how to:

  • Help executives use social media to keep the trust of audiences
  • Create a protocol to respond to breaking news or social media backlash in a timely and tactful manner
  • Use social listening to quickly respond to and dispel rumors on Facebook and Twitter
  • Follow best practices to respectfully promote products during a crisis while maintaining brand reputation
  • Get creative to reinforce important messaging around social distancing and hygiene practices
  • Find inspiring and uplifting stories within your organization and share them online
  • Maintain the trust and support of customers by providing them with helpful resources during a challenging time.
  • Get your social media followers interacting with your brand and foster a sense of community
  • Follow The Art Institute of Chicago’s example in successfully bringing a traditionally in-person experience to their social media channels
  • Kati Murphy
    Executive Director of Public Affairs
    Art Institute of Chicago
  • Micah Laney
    Sr. Manager, Corporate and Executive Digital Strategy
  • Dina Rezvanipour
    3D Public Relation & Marketing
  • Nicolle Lopez
    Social Media Content Lead
  • Joe Colacurcio
    Vice President, Ipsos Social Intelligence Analytics