Crises are bad enough. Social media makes them so much more difficult to handle because of the speed with which they both cause and amplify them – to a global audience. And too often brands engage online without seeking any input from the enterprise center. In this session, Jano Cabrera, chief communications officer at General Mills, counsels brand managers on the first steps to take when crisis hits, where to get the answers you need and how to best provide them to all key stakeholders.
Manager, Strategic Programming
Justin Joffe is the Manager of Strategic Programming at Ragan Communications. At Ragan, Joffe produces content and conference, webinar and workshop agendas including the company's annual Social Media Conference at Disney World. He currently contributes articles, including the publication's Daily Scoop. Joffe is also a freelance journalist and communications writer specializing in the arts and culture, media and technology, and ad tech beats. Before joining the Ragan team, Joffe worked for Muck Rack, PR News, and The Observer. Additionally, his writing has appeared in several publications including Vulture, Newsweek, Vice, Relix, Flaunt, and many more. You can find him on Twitter @joffaloff.
Chief Communications Officer
Jano Cabrera is the chief communications officer at General Mills. A triathlete in the world of communications, he combines a senior background in politics, global consulting and in-house corporate relations. He has held senior strategic and operational roles in both the private and public sectors. In 2021, he was inducted into the PRWeek Hall of Fame. Before joining General Mills, he served as senior vice president of corporate relations for McDonald’s, where he led global media relations, financial communications, brand reputation, consumer engagement and internal communications for the 9th most globally recognized brand. Prior to that, he served as worldwide vice president of Burson Cohn and Wolfe. He previously volunteered to travel to Baghdad, Iraq in 2005 to serve as a National Democratic Institute advisor to the transitional national assembly as they developed their constitution and later as an election observer during their historic elections. He also spent a decade working in politics. He headed communications for various presidential campaigns, worked in the White House and started his political career as a legislative aide on Capitol Hill and a federal budget analyst at a Washington DC think tank.