Emerging from Emergency: Navigating Social Brand Crises

Crises are bad enough. Social media makes them so much more difficult to handle because of the speed with which they both cause and amplify them – to a global audience. And too often brands engage online without seeking any input from the enterprise center. In this session, Jano Cabrera, chief communications officer at General Mills, counsels brand managers on the first steps to take when crisis hits, where to get the answers you need and how to best provide them to all key stakeholders.

  • Justin Joffe
    Editorial Director and Editor-in-Chief
    Ragan Communications
  • Jano Cabrera
    Chief Communications Officer
    General Mills