Power Conversation – Alejandro Zequeira

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Alejandro Zequeira shares how Baptist Health South Florida creates hyper-targeted employee journeys by first listening to their workforce. Through surveys and other feedback methods, they develop personas tailored to different facility employees and medical staff, delivering engaging, time-saving content. Zequeira highlights their collaboration with HR and patient support teams on values-driven programs and explains how they use gamification—like fun quizzes and trivia games—to boost engagement, even with a busy, sometimes life-saving workforce. In under five minutes, you’ll also discover how they use data science to fine-tune their strategies—and why it’s important to have fun along the way.

  • Alejandro Zequeira
    Manager, Marketing & Communications
    Baptist Health South Florida