New Employer Branding Ideas: Spirit Week and Other Ideas to Attract Talent

Want to boost buy-in as more employees return to the office? Would you like to increase employee engagement and productivity—while attracting top talent with new post-pandemic professional priorities? This session is packed with practical case studies guaranteed to help you rally current and future employees around your purpose, values and mission. You’ll learn:

  • Compassion first: How to include purpose-driven priorities in your EVP
  • Winning the talent wars: How hybrid work changes where and how you recruit
  • Showcasing culture with sharable ideas like Spirit Week videos, Star Wars Days, Yammer posts and even talent shows
  • Examples of winning candidate newsletters, Career Sites and campus recruitment events
  • Ideas to promote employer brands on Twitter, Instagram, Facebook, LinkedIn and  TikTok
  • Carmen Shirkey Collins
    Senior Social Media and Talent Brand Manager
  • Robin Dagostino
    Branding and Marketing Director
    Boston Consulting Group
  • Carmella Melton
    Director of Internal Communications and Employment Brand
    Blue Cross NC