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Handling Employee Comms in Turbulent Times—from Social Justice to Labor Concerns and Beyond

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30 minutes April 17, 2024

Today's workforce is facing waves of disruption—and your #1 asset is increasingly concerned about everything from return to office initiatives to safety at the workplace. But outside pressures can also adversely affect employees. This session outlines how to talk to and engage employees when the external world impacts your internal comms — whether those outside forces are political and social issues ranging from DE&I and…

Today's workforce is facing waves of disruption—and your #1 asset is increasingly concerned about everything from return to office initiatives to safety at the workplace. But outside pressures can also adversely affect employees. This session outlines how to talk to and engage employees when the

external world

impacts

your internal comms

— whether those outside forces are political and social issues ranging from DE&I and women’s reproductive rights clawbacks to social justice, labor issues or beyond. In this panel, you'll hear:

  • What’s new: Top issues facing the workplace in an election year—and how to prepare.
  • The roadmap: How other internal comms teams are successfully managing potentially divisive issues with new initiatives and aligned messaging.
  • Building bridges: How clawbacks, conflict and controversy and present a surprising opportunity for internal comms to foster solidarity while supporting employee voices.
  • ERGs and employee engagement: How ERGs can address employee concerns, keep them informed and maintain a positive environment during workplace issues.
  • Adaptable plans: Best practices for creating more flexible internal comms plans that can adjust to the ever-changing labor landscape—including how to better tap into ERGs, legal and HR without stripping your comms of authenticity and empathy.
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