Mastering Business Acumen: Pathway to Becoming a Strategic Advisor to the C-suite

Name: Mastering Business Acumen: Pathway to Becoming a Strategic Advisor to the C-suite
Uploaded: 2021-01-20
Duration: 31 min 35 s
Description: The volatile social, political and economic environment is amplifying the importance of public relations professionals in serving as trusted advisors and counselors to the C-suite. PR professionals that master business acumen gain the trust of C-suite leaders, maximize their influence with their organizations and clients, and power up their career prospects.

The volatile social, political and economic environment is amplifying the importance of public relations professionals in serving as trusted advisors and counselors to the C-suite. PR professionals that master business acumen gain the trust of C-suite leaders, maximize their influence with their organizations and clients, and power up their career prospects.

In this session, you will learn:

The need for business savvy in the “what do I do?” stage of PR’s evolution
Insights into business acumen from Chief Communications Officers (CCOs)
What specific areas and subjects CCOs say encompass business acumen
What CCOs say are the perceived benefits of building business acumen
Five ways to start developing the business acumen of you and your team

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