Mastering the Modern Media: Measurement, Management, and Mitigation

In today’s digital whirlwind, where a tweet can tank stocks or boost brand love, understanding the invisible part of your media footprint is as crucial as the headlines you make. We’ll explore the new tools and techniques available for today’s media relations pros, with an emphasis on proactive reputation management. Learn effective techniques for tracking and measuring media mentions, maintaining control over your organization’s public image, and sharing wins to C-suite. Learn about:

• Smart Metrics That Matter: Ditch the surface-level stats and vanity metrics — implement a measurement system that provides real insights into reputation and trust, and demonstrates solid ROI to your c-suite with insights they can’t ignore.
• Crisis Meets Collaboration: How to integrate legal insights and PR tactics to manage and frame responses effectively, especially when handling high-stakes media situations involving rogue executives or problematic partnerships.
• AI to the Rescue: Explore cutting-edge AI apps that monitor everything from the dark web buzz to the next viral storm brewing on social media.
• Pen Like a Pro: The strategic frameworks you need to develop in advance to anticipate future coverage and maintain narrative control.