Business and Finance Fundamentals: What Public Relations and Communications Pros Must Know

With your organization’s business outcomes shifting in unprecedented ways, it’s crucial to have a solid understanding of its financial wellbeing as you plan for the future. During this session, you’ll gain a deeper understanding of the terms, tools and tactics used by business and finance professionals in their planning and operations, and the challenges they face on a day-to-day basis as well as during the ongoing crisis.

You’ll learn:

  • The trifecta of financial reports and key components you should from them
  • The language of business: key terms you should understand
  • Annual and quarterly reports: how to read them, and write them
  • An understanding of the terms and principles at play when describing and planning for an economic downtown
  • Karen Vahouny
    Adjunct professor
    George Washington University's Graduate School of Political Management